Texts From Last Night creators, Lauren Leto and Ben Bator came to Rutgers this past weekend. Although Leto and Bator spent a majority of their time reading a few of the thousands of texts from their new hit website, they did discuss how their fame and fortune came to be.
TFLN, a website dedicated to posting your raunchy and disturbing texts from the night before, started as a joke between the two friends. While Leto and Bator had spent much time hypothesizing and proposing ideas that could allow them to drop out of law school, they said that they never really 'kicked around' this idea around before. This was one that they stumbled upon. They claimed they began to forward the funny texts that they received from their friends to their other their friends, mostly to embarrass those who sent the said texts. It quickly became a well-known and ongoing joke, so they decided to create a blog (on blogspot) to post the best texts that they came across.
Eventually, after getting much recognition on their blog, Leto and Bator Once it was designed, they posted the absurd, immoral and funny texts and opened it up to the public. Leto said she did not realize the extent of their success until around finals time when the site blew up due to procrastination at its finest.
Now, not only is there the ever popular TFLN iPhone application, but Leto and Bator have published a book filled with your favorite and never before heard/read texts. They also managed to score a deal with MTV to create a television show.
The launch of the internet has proved to be ground breaking advancement. Now, people with internet access can not only share their ideas with others around the world, but use the internet to make money and create careers. Texts From Last Night is not only a great example of how an easy and lucky thought (or just having inebriated and uncensored friends) can become a money making success.
No comments:
Post a Comment